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Trinity College Dublin

PhD Scholarship in Australia studying Search Personalisation

Closing Date: 
February 28, 2012

An opportunity has arisen for a PhD scholarship for a student to enrol on a joint University of South Australia / Trinity College Dublin project, working on Search Engine Personalisation.

Project description:
Personalisation is appearing in many applications, from e-learning to search engines, and can take many forms, including location, language, personal history and so on. But how well does personalisation work in Web search?

Every time we make a search, the search engine decides what we get to see. Recently, web search has started to become personalised, with the search engine trying to double-guess what we really want. But how accurate is the search engine's guess? How satisfied are people with what they are served up? Are there times that people would be better off with 'normal' search results that are not personalised? What are the factors that influence the personalisation of Web search?

Arrangements:
The supervisors will be Helen Ashman from CIS in UniSA and Vincent Wade from SCCS in TCD. The student will be located in Adelaide Australia, and will be enrolled at the University of South Australia (UniSA). Some travel to visit TCD for collaborative activities would be expected.

Scholarship:
The scholarship awarded would be an International President's Scholarship which is one of UniSA's President's Scholarships (see http://www.unisa.edu.au/resdegrees/scholarships/unisaint.asp#ups). To be considered, applications must be completed online by 28 February Australian time. Applicants should be graduating from TCD in 2012 in order to be eligible.

Contact:
Please direct all initial enquiries to Helen Ashman and Vincent Wade on helen.ashman@unisa.edu.au and Vincent.Wade@scss.tcd.ie so we can assist with the online application.